EY’s Michel Driessen on engaging stakeholders through sponsorship of the arts

Since 1994, EY has been supporting the arts making the professional services organisation one of the sector’s longest standing corporate sponsors. This has included the sponsorship of ten exhibitions at Tate over a period of nine years, as well as partnerships with other institutions including the V&A. In the first of our three-part series covering sponsorship of the arts, we spoke with EY’s Michel Driessen to lift the lid on how and why EY supports the sector.

“It’s about giving something back to society. The role of corporate sponsorship is much more important than just financial gains. Corporate sponsorship can boost the UK arts and cultural sector, helping to secure jobs and fund high-quality exhibitions, which, in turn, can also fuel the economy through greater audience attraction and tourism.