Laver Cup Sponsors Highlights

Fans, friends, and family paid an emotional tribute to Roger Federer on Friday night in the final competitive match of his career at the O2 Arena. Alongside the tributes from around the world of sport, the opportunity was also marked by several brands who, over the last decade, have become synonymous with the Swiss tennis star.  In this article, we take a look at the Laver Cup sponsors highlights and notable activations from the tournament’s commercial partners.

Rolex paid the most fitting tribute of the night. Instead of focusing solely on the number of titles, the Swiss watchmaker encapsulated all that Federer has and continues to give to the sport with a message of thanks.