What happened to Manchester United’s training kit sponsor and why?

Manchester United have this week unveiled their new training kit for the 2025/26 season, but one thing is notably missing: a sponsor. This absence is more than a cosmetic issue. It signals a growing unease among commercial partners about the club’s long-term value.

United’s £24 million-a-year deal with blockchain firm Tezos expired at the end of June, and no replacement has been announced. Just weeks earlier, Marriott International also opted not to renew its partnership. Together, these exits could see a hit of up to £30 million to the club’s £178 million sponsorship income, a warning light for Ineos, who took over football operations last year.