Rugby League World Cup Sponsorship Report

The Rugby League World Cup was a triumph on and off the pitch. It’s hard to recall a similar sporting event that has delivered such engagement of new audiences in such an inclusive and socially responsible manner. This article looks at how the Rugby League World Cup Sponsors activated their partnerships and contributed to this success.

If you were one of the 20 million+ fans watching the World Cup, you would have done well to miss the Cazoo logo. The car retailer was the Headline Sponsor of all three tournaments, with extensive logo placement throughout. This included around the pitch, up the posts and on the pitch as well as the front of the referee’s shirt, and the back of the dugouts.