Snoop Dogg and Luka Modrić push Swansea City’s sponsorship value to over £10m

Snoop Dogg has joined Luka Modrić as an investor in Swansea City; the resulting impact on the club’s sponsorship value is staggering.

According to calculations conducted by The Sponsor, the presence of Modrić and Snoop Dogg in the club’s partner activity, combined with their global reach, could increase the value of Swansea’s front-of-shirt sponsorship by 2900% to £10.7 million ($14.3 million).