Why Ford’s sponsorship of Ride London shouldn’t be considered greenwashing
On the face of it, the partnership seems like an unlikely one. Dig a little deeper and the logic behind Ford’s decision could be brilliant.
Arts & Culture
EY’s Michel Driessen on engaging stakeholders through sponsorship of the arts
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
Is Coca-Cola’s sponsorship of COP27 greenwashing?
Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?
Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
How to persuade internal stakeholders and turn sceptics into supporters
Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.
