Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
Arts & Culture
Has your sponsorship gone stale?
According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?
Five events to consider when targeting high-net-worth individuals
5 events to reach high-net-worth and ultra-high-net-worth audiences for marketing leaders working with modest budgets.
Why Crypto.com and Formula 1 is a sponsorship match made in heaven
Why is Crypto.com’s partnership with Formula 1 being hailed as the perfect sponsorship match and what lessons can be applied to your own sponsorship campaigns?
Avoiding cognitive bias in sponsorship measurement
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
