JM Finn’s Head of Marketing, Oliver Tregoning, on how to find and retain the right sponsorship partner

With over £10 billion of assets under management on behalf of 18,500 clients, JM Finn is one of the UK’s leading wealth managers. The firm’s growth is supported by strategic partnerships with Surrey County Cricket Club and the Affordable Art Fair. We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns. 

Like all sponsorships, we needed to meet a brand challenge, not just a passion or...dare I say it, an ego trip. Our clients are of an older demographic, and they needed to know how to pass on assets to the next generation - our brand challenge was speaking to that existing older client base while simultaneously engaging the next generation of wealth owners. The Affordable Art Fair allows us to do this in a less formal environment beyond boardrooms and business.