Sponsorship contracts, beware the fine print
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
Arts & Culture
Which methodology should you use to calculate sponsorship ROI?
In this article, we break down and review the two leading approaches to holistic sponsorship ROI measurement offered by sponsorship research experts to assess which to use for your campaign.
Have you forgotten about memory?
What are the different forms of memory and why are they crucial to unlocking your sponsorship goals?
Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
Has your sponsorship gone stale?
According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?
