Lessons from across the pond: Why Americans love their sponsors
Why do sponsors in the US enjoy such strong engagement amongst the fan base while European sponsors are seen as a necessary evil?
Arts & Culture
How to maximise sponsorship visibility through earned media
Emily Bird of Pangolin PR describes how brands can sweat their sponsorship and create activations that drive earned media and PR coverage.
Super Bowl sponsorship: How smart brands capture the cultural moment
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Why you don’t need big budgets to benefit from sponsorship
Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.
Sponsorship of the Arts: Is it really worth it?
Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?
