Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
Future Thinking
How to persuade internal stakeholders and turn sceptics into supporters
Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.
Why you should always say no to the proposal that lands on your desk
Successful sponsorship begins with comprehensive research and evaluation of all available opportunities.
Measuring sponsorship impact on brand and business value
Brand value allows marketing and finance professionals to find common ground to measure and assess sponsorship.
