Global Campaigns

Premier League fair market sponsorship values: Full table and year-on-year results

Premier League fair market sponsorship values: Full table and year-on-year results

Jun 2, 2025 |

Following the release of the top 10 Premier League fair market sponsorship values, The Sponsor can now reveal the full ranking from Liverpool’s £65.9 million front-of-shirt valuation to the clubs fighting for commercial ground at the bottom. This year's results once again see Liverpool top the table with a fair market valuation of £65,9m, some £15.9m higher than the...
Sponsorship exclusivity: Why sharing is not caring

Sponsorship exclusivity: Why sharing is not caring

May 28, 2025 |

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and only, and enjoy a clean stage without rivals crowding your spotlight. But today, sponsorship exclusivity is starting to look like a myth. Rights holders are carving up the same categories, reselling them by region, repackaging them for host...
Beyond impressions: Measuring sponsorship ROI in real sales

Beyond impressions: Measuring sponsorship ROI in real sales

May 5, 2025 |

Sponsorship ROI. It’s the one thing that matters most to a CFO and the one thing the sponsorship industry has struggled to prove for decades. For decades, return on investment in sponsorship has been defined in terms of visibility. Logo impressions, media equivalency scores, brand recall. All are useful in their own right, but all are limited when used to prove...
Data driven sposnsorship