Global Campaigns Archives - Page 13 of 30

Sponsorship spend in Europe hits €32.9bn as growth continues

Mar 13, 2025 | Measurement

Spain emerges as fastest-growing market with 19% surge in 2024 Middle East investment drives record €23.4bn Sport sector valuation Non-Sport sector grows but still lags behind pre-pandemic levels Sponsorship spending across Europe climbed to €32.91bn in 2024, continuing a strong post-pandemic recovery that has seen consistent growth over the past three years. ...

Lessons from across the pond: Why Americans love their sponsors

Mar 4, 2025 | Activation

Why do sponsors in the US enjoy such strong engagement amongst the fan base while European sponsors are seen as a necessary evil?

Sponsorship agreements: What to do when your partner decides to walk away

Feb 21, 2025 | Measurement

For sponsorship managers there are few words more terrifying than: “We need to talk about our sponsorship agreement.” Sponsorship agreements are meant to be long-term partnerships. But when a sponsor decides to pull out early—whether due to financial pressures, a change in strategy, or simply a loss of interest—it can send rights holders into a commercial tailspin. ...