Global Campaigns

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

Jun 14, 2023 |

The Sponsor has today released its Sponsor Power Index 2023, a comprehensive study of the fair market value (FMV) of every Premier League club’s shirt sponsorship. UPDATE: You can view the results for 2024 here. Fair market value in sponsorship refers to the income a team or event can expect to receive for their sponsorship on the open market, without any existing...
From Doha to the World: How Qatar Airways F1 partnership is taking fans to new heights

From Doha to the World: How Qatar Airways F1 partnership is taking fans to new heights

May 24, 2023 |

Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula 1, solidifying its reputation as a supporter of the most prestigious sporting events in...
Data driven sposnsorship