Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Global Campaigns
Is Coca-Cola’s sponsorship of COP27 greenwashing?
Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?
Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
Sponsorship contracts, beware the fine print
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
Which methodology should you use to calculate sponsorship ROI?
In this article, we break down and review the two leading approaches to holistic sponsorship ROI measurement offered by sponsorship research experts to assess which to use for your campaign.
