Allianz agrees Twickenham naming rights deal ending West Ham’s London Stadium talks

Twickenham Stadium, the iconic home of English rugby, will be renamed Allianz Stadium starting this September, marking the first time the venue has ever changed its name. This announcement follows a significant sponsorship deal between the Rugby Football Union (RFU) and German insurer Allianz. The financial details of the agreement have not been disclosed, but this partnership represents a major boost for English rugby, which heavily relies on Twickenham for generating income to support the sport from grassroots to professional levels.

Under the terms of the deal, the 82,000-capacity arena will proudly bear the Allianz name, joining the insurer’s portfolio of stadium partnerships that include European football giants Bayern Munich and Juventus. Allianz UK Chief, Colm Holmes, expressed the company's commitment to enhancing the fan and player experience, stating, “With each of the eight stadiums we now support around the world, we seek to create the best experience for fans, players, and local communities. Allianz Stadium is no different. We embrace our responsibility in carrying forward its extraordinary history as a stadium full of inspirational memories, team spirit, inclusion, and heart.”