Through their continuing journey with Women’s Rugby, TikTok spur on a snowballing sense of progress in one of the fastest growing women’s sports.
There were just four main sponsors of the Guinness Six Nations, each looking to use their product directly to enhance the sporting and viewing experience.
Philip Rouwenhorst of Blauw Sponsoring Insights explains that searching for a simple quantitative conclusion as opposed to a range of insightful data is neither easy nor useful.
If discontent with the IOC continues to grow, sponsors will be forced to comment or risk complicity in unpopular political choices
The Saudi Tourism Authority’s (STA) ground-breaking sponsorship is at the intersection of business, sport, and culture, with a two-sided flow of lucrative benefits.
