Local Campaigns

Internal audiences: The ROI booster hiding in plain sight

Internal audiences: The ROI booster hiding in plain sight

Jul 11, 2025

In focusing so intently on external audiences in sponsorship campaigns, it becomes easy to overlook your internal stakeholders: the employees, partners, and franchisees. These are not just approval-givers or brand guardians, but active participants in the partnership. Integrating the internal audience in a sponsorship campaign isn’t a fluffy HR exercise, nor merely a...
San Antonio Spurs and Ledger are redefining crypto sponsorships

San Antonio Spurs and Ledger are redefining crypto sponsorships

Jun 25, 2025 |

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official jersey patch sponsor for the 2025 NBA season. This is about more than exposure; it’s a statement about what the future of crypto sponsorships can look like: grounded in community outreach, financial literacy, and empowerment. While...
Sponsorship exclusivity: Why sharing is not caring

Sponsorship exclusivity: Why sharing is not caring

May 28, 2025 |

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and only, and enjoy a clean stage without rivals crowding your spotlight. But today, sponsorship exclusivity is starting to look like a myth. Rights holders are carving up the same categories, reselling them by region, repackaging them for host...
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