Local Campaigns

Media value vs market value: How to correctly price sponsorship

Media value vs market value: How to correctly price sponsorship

Sep 29, 2025 |

For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has only reinforced this reliance, delivering increasingly precise counts of how long and how often a brand is visible. Within its own boundaries, media value remains an excellent tool for benchmarking one sponsorship against another and for...
The risks and rewards of a diversified sponsorship portfolio

The risks and rewards of a diversified sponsorship portfolio

Sep 4, 2025 |

When Evian first entered tennis in 1989, the French mineral water brand was not a household name in sport. Over the following decades, through long-term partnerships with Wimbledon, the US Open, and ambassadors such as Maria Sharapova, Evian didn’t just sponsor tennis, it became synonymous with it. Today, their brand equity in the sport is so strong that Evian and tennis are...
£520m boost sparks sponsorship buzz for The Hundred in 2026

£520m boost sparks sponsorship buzz for The Hundred in 2026

Aug 8, 2025

The England and Wales Cricket Board’s (ECB) recent £520 million capital injection into The Hundred, via partial and full sales of all eight franchises, has redefined the tournament’s commercial trajectory. With ownership now including global sporting heavyweights such as the Ambani family (Mumbai Indians), Sun Group (Sunrisers Hyderabad), and RPSG Group (Lucknow Super...
How Utilita turned sponsorship into a growth engine

How Utilita turned sponsorship into a growth engine

Jul 31, 2025 |

When Utilita entered the UK energy market in the early 2000s, it was a challenger brand in every sense of the word. Born around a kitchen table, Utilita began with little brand recognition and no inherited customer base, just an ambitious mission to disrupt a fiercely competitive industry. By 2015, the company needed a step-change in visibility. Instead of investing in...
Why Barcelona’s growth puts pressure on Spotify to renegotiate

Why Barcelona’s growth puts pressure on Spotify to renegotiate

Jul 29, 2025 |

In 2022, FC Barcelona struck what looked like a lifeline deal with Spotify: €60 million per year for shirt sponsorship and another €5 million annually for naming rights to the Camp Nou during renovation. For a club deep in financial crisis, the partnership with Daniel Ek’s audio giant was both timely and innovative. But now that Barcelona have got themselves to shore as it...
Data driven sposnsorship