What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Local Campaigns
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity
Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.
M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model
Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse
M&C Saatchi Sport & Entertainment commemorates two decades of creativity by introducing its groundbreaking 'Passion Pulse' offering. As part of this milestone, the agency boldly departs from the traditional fandom model, embracing the forward-thinking 'Fancom' approach to...
The 6 components of successful sponsorship planning: A guide for first-time sponsors
Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
