National Campaigns

Why are snack brands doubling down on sports sponsorship?

Why are snack brands doubling down on sports sponsorship?

Jul 10, 2025

By any measure, the relationship between sport and snack brands is long-standing, deeply integrated, and, despite scrutiny, evolving. A new BMJ investigation reveals that more than 90 partnerships currently exist between leading UK sports entities and brands selling food or drink high in fat, salt or sugar. From football and cricket to cycling and golf, HFSS sports...
From Parliament to the Fringe: Who should fund the Arts?

From Parliament to the Fringe: Who should fund the Arts?

Jul 9, 2025

Edinburgh’s Festival Fringe, the world’s largest open-access arts festival, finds itself at a crossroads a month before its starting date in August. Amid growing calls to cut ties with fossil fuel sponsors, the Fringe is grappling with a question that resonates across the cultural sector: how to reconcile ethical sponsorship demands with financial realities in order to fund...
What happened to Manchester United’s training kit sponsor and why?

What happened to Manchester United’s training kit sponsor and why?

Jul 3, 2025 |

Manchester United have this week unveiled their new training kit for the 2025/26 season, but one thing is notably missing: a sponsor. This absence is more than a cosmetic issue. It signals a growing unease among commercial partners about the club’s long-term value. Key sponsorship exits United’s £24 million-a-year deal with blockchain firm Tezos expired at the end...
Novuna and UK Athletics deal underscores the value of title sponsorships

Novuna and UK Athletics deal underscores the value of title sponsorships

Jul 2, 2025

On Monday, UK Athletics (UKA) announced a landmark multi-year sponsorship deal with financial services brand Novuna, in what is being hailed as a transformative moment for British athletics. The agreement sees Novuna become Title Partner of the London Athletics Meet, the UK Athletics Championships, and the UK Athletics Indoor Championships, as well as the Great Britain...
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