National Campaigns

Revealed: Premier League Fair Market Sponsorship Values 2025

Revealed: Premier League Fair Market Sponsorship Values 2025

Jun 2, 2025 |

Click here for the updated 026 Premier League Fair Market Sponsorship Valuations. The Sponsor has once again published its annual Premier League FMV Index covering the fair market sponsorship values of all 20 clubs' front-of-shirt and sleeve sponsorship assets. The results show that some clubs and sponsors are getting a great deal while others are overpaying. ...
Premier League fair market sponsorship values: Full table and year-on-year results

Premier League fair market sponsorship values: Full table and year-on-year results

Jun 2, 2025 |

Following the release of the top 10 Premier League fair market sponsorship values, The Sponsor can now reveal the full ranking from Liverpool’s £65.9 million front-of-shirt valuation to the clubs fighting for commercial ground at the bottom. This year's results once again see Liverpool top the table with a fair market valuation of £65,9m, some £15.9m higher than the...
Sponsorship exclusivity: Why sharing is not caring

Sponsorship exclusivity: Why sharing is not caring

May 28, 2025 |

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and only, and enjoy a clean stage without rivals crowding your spotlight. But today, sponsorship exclusivity is starting to look like a myth. Rights holders are carving up the same categories, reselling them by region, repackaging them for host...
Data driven sposnsorship