National Campaigns Archives - Page 11 of 29

Spud Bros x Preston North End: The feel-good football sponsorship of the year?

Jun 26, 2025 | Activation

In the increasingly crowded world of football sponsorship, Preston North End have just served up something quite unexpected. This week, the Championship side unveiled their 2025/26 home shirt and with it, a new front-of-shirt sponsor: Spud Bros, the Preston-based jacket potato brand with .2 million TikTok followers, 770k on Instagram, and more digital buzz than...

San Antonio Spurs and Ledger are redefining crypto sponsorships

Jun 25, 2025 | Activation

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official jersey patch sponsor for the 2025 NBA season. This is about more than exposure; it’s a statement about what the future of crypto sponsorships can look like: grounded in community outreach, financial literacy, and empowerment. While...

Premier League gambling ban to cut average sponsorship value by 38%

Jun 5, 2025 | Measurement, Planning

The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published this week in The Sponsor. The latest Premier League Fair Market Sponsorship Values report warns that some clubs could lose more than half of their current front-of-shirt sponsorship income overnight. The financial forecast Clubs like...

Revealed: Premier League Fair Market Sponsorship Values 2025

Jun 2, 2025 | Measurement

Click here for the updated 026 Premier League Fair Market Sponsorship Valuations. The Sponsor has once again published its annual Premier League FMV Index covering the fair market sponsorship values of all 20 clubs' front-of-shirt and sleeve sponsorship assets. The results show that some clubs and sponsors are getting a great deal while others are overpaying. ...

Revealed: Premier League sleeve sponsorship values as gambling set to boost market by 40%

Jun 2, 2025 | Measurement

Sleeve sponsorship has quietly transformed from an experimental bolt-on into one of the Premier League’s most commercially powerful assets, and its value is about to rise even further. With the front-of-shirt gambling sponsorship ban coming into effect in 2026/27, many gambling brands are expected to shift to the sleeve. On average, gambling brands pay 38% more than the...

National Campaigns

Spud Bros x Preston North End: The feel-good football sponsorship of the year?

San Antonio Spurs and Ledger are redefining crypto sponsorships

Premier League gambling ban to cut average sponsorship value by 38%

Revealed: Premier League Fair Market Sponsorship Values 2025

Revealed: Premier League sleeve sponsorship values as gambling set to boost market by 40%

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