National Campaigns Archives - Page 11 of 28

Everton’s Hill Dickinson Stadium Deal: Global reach, local impact

May 17, 2025 | Planning

When Everton Football Club confirmed that its new home at Bramley-Moore Dock would be called the Hill Dickinson Stadium, reactions were swift. And not always kind. For fans, the name came...

How PostNL used cycling sponsorship to power employee engagement

May 9, 2025 | Activation

Often overlooked, sponsorship can be a powerful tool for employee engagement. Here’s how PostNL made it work.

Beyond impressions: Measuring sponsorship ROI in real sales

May 5, 2025 | Measurement

Sponsorship ROI. It’s the one thing that matters most to a CFO and the one thing the sponsorship industry has struggled to prove for decades. For decades, return on investment in sponsorship has been defined in terms of visibility. Logo impressions, media equivalency scores, brand recall. All are useful in their own right, but all are limited when used to prove...