Why World Cup Sponsors Budweiser, McDonald’s and Coca-Cola stand to lose more than most in Qatar
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.
Sports
October’s Sponsorship News
Here is a rundown of all the sponsorship news you may have missed from the month of October.
Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
How to persuade internal stakeholders and turn sceptics into supporters
Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.
