Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
Sports
How to persuade internal stakeholders and turn sceptics into supporters
Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.
Sponsorship contracts, beware the fine print
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
Which methodology should you use to calculate sponsorship ROI?
In this article, we break down and review the two leading approaches to holistic sponsorship ROI measurement offered by sponsorship research experts to assess which to use for your campaign.
Ignore the market research at your peril
Why is conducting sponsorship market research not just a nice to have but a necessity?
