Sports

How Utilita turned sponsorship into a growth engine

How Utilita turned sponsorship into a growth engine

Jul 31, 2025 |

When Utilita entered the UK energy market in the early 2000s, it was a challenger brand in every sense of the word. Born around a kitchen table, Utilita began with little brand recognition and no inherited customer base, just an ambitious mission to disrupt a fiercely competitive industry. By 2015, the company needed a step-change in visibility. Instead of investing in...
Why Barcelona’s growth puts pressure on Spotify to renegotiate

Why Barcelona’s growth puts pressure on Spotify to renegotiate

Jul 29, 2025 |

In 2022, FC Barcelona struck what looked like a lifeline deal with Spotify: €60 million per year for shirt sponsorship and another €5 million annually for naming rights to the Camp Nou during renovation. For a club deep in financial crisis, the partnership with Daniel Ek’s audio giant was both timely and innovative. But now that Barcelona have got themselves to shore as it...
Amazon’s UEFA deal reminds us where women’s football is headed

Amazon’s UEFA deal reminds us where women’s football is headed

Jul 25, 2025 |

Amazon has extended its partnership with UEFA Women’s Football through 2030, covering the UEFA Women’s Champions League, Women’s EURO 2029, and youth competitions such as the U19 and U17 Championships. The agreement maintains Amazon’s role as official online retail sponsor, following initiatives like the 2023 launch of the Women’s Champions League’s first online store and...
Data driven sposnsorship