The Masters: Golf’s most exclusive sponsorship – and why brands still line up

Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in tradition, exclusivity, and immaculate presentation. But beyond the azaleas and green jackets lies one of the most distinctive sponsorship models in sport.

Unlike other global sporting events, where brand logos are plastered on every available surface, The Masters has long rejected the trappings of modern commercialism. There’s no signage on the course. No branded water bottles. No celebrity-stuffed hospitality tents. And yet, the event still delivers enormous value to the handful of brands lucky enough to be involved.