Behind closed doors: What sponsors really think about measurement

On 27^th November, The Sponsor hosted a Leaders Roundtable debate at the St James’s Club in Mayfair, where senior brand and marketing leaders gathered to tackle one of the industry’s most persistent measurement questions: how do you credibly demonstrate sponsorship returns?

The ambition was straightforward. The reality, as anyone in the room will attest, was anything but. Once the group began comparing experiences, challenges and internal politics, the conversation quickly moved from the theoretical to the brutally practical.