Women’s EURO 2025 sponsorship revenue will surge to €32.5m

The 2025 UEFA European Women’s Championship is on track to generate at least €32.5 million in sponsorship revenue, according to new research from Ampere Analysis. That figure represents a 112% increase on the €15.3 million recorded for the 2022 tournament, marking another significant leap forward for the commercial side of the women’s game.

The growth reflects rising viewership, a broader sponsor base, and a rights model that allows brands to engage with women’s football on its own terms. Hosted in Switzerland from July 2, the tournament will feature 21 global and national sponsors, with a mix of returning names and new entrants.