Four things to consider before embarking on an esports sponsorship

The global esports market is expected to reach a valuation of $1.79 billion by the end of this year. As the industry continues to rise in coverage and ambition, its sponsorship potentials evolve at the same rate. In this article, we take a look at the four most important things to know if your company is looking to invest in an esports partnership.  

Opportunities for sponsorship in esports are remarkably flexible. When the Playstation series was launched in 1994, no one could have predicted that brands like Gucci would have significant investments in its eventual users.