Can a sponsorship marketplace finally work? How these two entrepreneurs are using audience data and AI to change the game

Sponsorship marketplaces are not a new idea. Over the years, the industry has seen many well-intentioned attempts to connect buyers and sellers at scale, based on the assumption that sponsorship can be bought and sold like any other marketplace product.

In reality, most sponsorship marketplaces have struggled to gain traction. They rely on the desperation of smaller teams and events willing to pay hundreds or even thousands of pounds to be listed, while the brands that supposedly matter rarely show up. Supply overwhelms demand. Listings pile up. Buyers stay away.