Esports Series Part 3: Navigating the tides of sponsorship success in esports

In the final chapter of our esports sponsorship deep-dive series, we once again spoke with Benedikt Becker of Shikenso to explore real-life scenarios of esports sponsorship campaigns and their outcomes. If you missed the previous articles covering the esports landscape and audience, you can catch up here.

The first step for brands is to define their intent clearly. Are you looking for prolonged, continuous exposure? Consider sponsoring an entire league or recurring event series. But if the intent is to quickly tap into the loyal following of a particular group, collaborating with an esports team might be more fitting.