Snoop Dogg and Luka Modrić push Swansea City’s sponsorship value to over £10m
Calculating the impact of Snoop Dogg and Luka Modrić on Swansea City’s sponsorship value.
Premier League gambling ban to cut average sponsorship value by 38%
The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published this week in The Sponsor. The latest Premier League Fair Market Sponsorship Values report warns that some clubs could lose more than half of their current front-of-shirt sponsorship income overnight.
The financial forecast
Clubs like...
Revealed: Premier League Fair Market Sponsorship Values 2025
The Sponsor has once again published its annual Premier League fair market sponsorship values research covering all 20 clubs' front-of-shirt and sleeve sponsorship assets. The results show that some clubs and sponsors are getting a great deal while others are overpaying.
Fair market value in sponsorship refers to the income a team or event can reasonably expect to...
Revealed: Premier League sleeve sponsorship values as gambling set to boost market by 40%
Sleeve sponsorship has quietly transformed from an experimental bolt-on into one of the Premier League’s most commercially powerful assets, and its value is about to rise even further. With the front-of-shirt gambling sponsorship ban coming into effect in 2026/27, many gambling brands are expected to shift to the sleeve. On average, gambling brands pay 38% more than the...
Premier League fair market sponsorship values: Full table and year-on-year results
Following the release of the top 10 Premier League fair market sponsorship values, The Sponsor can now reveal the full ranking from Liverpool’s £65.9 million front-of-shirt valuation to the clubs fighting for commercial ground at the bottom.
This year's results once again see Liverpool top the table with a fair market valuation of £65,9m, some £15.9m higher than the...
