Author: Sean Connell

Sean Connell is Editor of The Sponsor. He regularly publishes articles, interviews senior marketing leaders, hosts private events and leads The Sponsor's valuation research, market analysis and annual industry studies.

Robin Clarke appointed Global CEO of M&C Saatchi’s Passions & PR Specialism

Jul 31, 2024 | Planning

Robin Clarke has been named the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to the group’s Global CEO, Zaid Al-Qassab, and join the agency’s executive leadership team. He will work alongside Richard Thompson, the division's chair, and oversee the group's activities in Sport & Entertainment and its PR business, Talk. His responsibilities...

Paris 2024 Olympics: The greatest sponsorship opportunity on the planet?

Jul 24, 2024 | Measurement

Discover why the Paris 2024 Olympics are considered the ultimate sponsorship opportunity, with insights from industry leaders

Lewis Hamilton: The latest name to join CFI’s expanding sponsorship portfolio

Jul 24, 2024 | Planning

CFI Financial Group continues to expand sponsorship strategy with high-profile partnership deal with Lewis Hamilton.

BYJU’S faces insolvency proceedings by Cricket India for unpaid sponsorship fees

Jul 18, 2024 | Planning

What lessons can we learn from BYJU’S global sponsorship journey from World Cup partners to financial collapse?

What makes a perfect sponsorship partner?

Jun 18, 2024 | Planning

What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities

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