Aviva’s Tom Whiteside on the long-term strategy behind its naming rights expansion

Aviva has expanded its venue portfolio once again, confirming it will become the naming rights partner of the new Aviva Arena in Bristol, set to open in 2028.

The move adds a third major UK & Ireland venue to the insurance brand’s portfolio, alongside Aviva Stadium and Aviva Studios, reinforcing what has become a clear strategic position: Aviva believes in naming rights.