Going the distance: Why racing’s true sponsorship value lies beyond the big festivals
The racing festival season has kicked off with Cheltenham Festival, and the next four months will see major races and festivals, including the Grand...
Best Practice
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Going the distance: Why racing’s true sponsorship value lies beyond the big festivals
The racing festival season has kicked off with Cheltenham Festival, and the next four months will see major races and festivals, including...
CEO Craig Scott on how Hill Dickinson assessed Everton’s stadium naming rights opportunity
Understanding why sponsors choose stadium naming rights is critical for clubs seeking long-term partners. While headline deal values...
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and...
Attention, attitude, action: How DP World measures a global sponsorship portfolio
Discover how the DP World sponsorship portfolio is measured through its Attention, Attitude, Action framework, linking brand impact to business growth.
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and...
McLaren’s $100m Mastercard deal shows the power of brand value
McLaren Racing has secured the biggest commercial deal in its history, announcing Mastercard as the official naming partner of the team...
