CEO Craig Scott on how Hill Dickinson assessed Everton’s stadium naming rights opportunity
Understanding why sponsors choose stadium naming rights is critical for clubs seeking long-term partners. While headline deal values attract...
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CEO Craig Scott on how Hill Dickinson assessed Everton’s stadium naming rights opportunity
Understanding why sponsors choose stadium naming rights is critical for clubs seeking long-term partners. While headline deal values...
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and...
Attention, attitude, action: How DP World measures a global sponsorship portfolio
Discover how the DP World sponsorship portfolio is measured through its Attention, Attitude, Action framework, linking brand impact to business growth.
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and...
McLaren’s $100m Mastercard deal shows the power of brand value
McLaren Racing has secured the biggest commercial deal in its history, announcing Mastercard as the official naming partner of the team...
Have Dove made the strangest sponsorship story of the year?
In a sports marketing first, Dove Advanced Care Antiperspirant will take the court at the 2025 US Open as the tournament’s Official...
