Howden’s Rachel Woodward on the power of hospitality in B2B sponsorship
For B2B brands, the ability to foster new relationships while strengthening existing ones is a key driver of growth. Sponsorship, and the...
Insights & Analysis
Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.
Howden’s Rachel Woodward on the power of hospitality in B2B sponsorship
For B2B brands, the ability to foster new relationships while strengthening existing ones is a key driver of growth. Sponsorship, and the...
Specsavers’ Neil Liddle on why the best sponsorships start with a clear objective
Sponsorship is exciting. Consequently, it is very easy to get drawn in by the idea of your brand being linked to a major sporting moment....
Chaucer Group and Surrey CCC: Why B2B brands are turning to sponsorship
B2B brands have long been present in sponsorship, but their role in the market is becoming more prominent.
From professional services...
AI is already replacing sponsorship research. Is creative activation next?
In a recent Adweek article, Mark Ritson pointed to Anthropic’s claim that 65% of marketing tasks could eventually be replaced by AI....
Premier League seeks to plug £90m gambling deficit with league-wide sponsorship model
The Premier League’s gambling debate is no longer confined to front-of-shirt branding.
Clubs had already been preparing for the voluntary...
Opinion: Rory Natkiel on why creativity is the real bottleneck in sponsorship effectiveness
For the past few years, sponsorship conversations have been dominated by one phrase: first-party data.
Rights-holders talk about...
