How Utilita turned sponsorship into a growth engine

When Utilita entered the UK energy market in the early 2000s, it was a challenger brand in every sense of the word. Born around a kitchen table, Utilita began with little brand recognition and no inherited customer base, just an ambitious mission to disrupt a fiercely competitive industry.

By 2015, the company needed a step-change in visibility. Instead of investing in advertising, Utilita chose sponsorship. The company initially tested the water with a local partnership, Eastleigh FC, a non-league club near its Hampshire headquarters, before rapidly expanding into a national programme spanning clubs across the pyramid, plus, major music festivals, cultural venues, and grassroots campaigns.