Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster

Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and spend management platform take a prominent place across the car, team kit and driver helmets once Audi joins the grid.

Perk, formerly TravelPerk, recently rebranded to reflect its evolution from a business travel specialist into an integrated platform that brings together travel, expenses and invoice management. The Audi deal is one of the first major brand moves under the new identity and is designed to accelerate awareness that Perk now operates across the full travel and spend stack.