Lisa Parfitt on Ilona Maher and why brands should back women’s rugby

In this article, Lisa Parfitt, Co-Founder of The Space Between, shares her insights on the arrival of Ilona Maher and its potential impact on brand sponsorships in women’s rugby.

"There aren’t many sports figures who have captured the attention of fans and the media quite like Ilona Maher. The American athlete has quickly become the global face of women’s rugby, but do her superpowers extend to sparking a bidding war among brands?