Global Campaigns

Riot Games opens the door to betting sponsors, but at what cost?

Riot Games opens the door to betting sponsors, but at what cost?

Jul 1, 2025

Riot Games’ latest policy shift has opened the gates to betting sponsors in Tier 1 League of Legends and Valorant across the Americas and EMEA. It’s a decision wrapped in assurances of integrity and responsibility, one that the developer describes as a long-term play for ecosystem sustainability. With this move, teams will be able to form new commercial partnerships while...
Climbing sponsorships could be the next big move for your brand

Climbing sponsorships could be the next big move for your brand

Jun 24, 2025 |

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same time? For climbing, it means a rare window where visibility is rising, audiences are premium, and sponsorship space is being snapped up.  With 50 million active climbers worldwide, surging gym memberships, and a growing IFSC...
Backing both sides: the opportunities and risks of multi-team sponsorship

Backing both sides: the opportunities and risks of multi-team sponsorship

Jun 12, 2025

What happens when a multi-team sponsorship means backing both teams in a final? Or ten players in the same tournament? For Qatar Airways and XTB, the answer was maximum visibility and a test of how to stay authentic when you're cheering for everyone.  At the 2025 UEFA Champions League Final, Qatar Airways sponsored both Paris Saint-Germain (as a shirt sponsor) and...
Data driven sposnsorship