Standing out through sound: Why live music deserves more consideration from brands
Live music offers brands a rare chance to connect through emotion, identity, and experience says Live Nation’s Lisa Lugo.
National Campaigns
Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt
Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.
EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date
ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup, marking the most significant marketing investment in the company’s history.
For a business built on financial empowerment, the move signals more than brand visibility, it’s about using football’s reach to drive real-world...
What Spotify’s Barcelona takeover tells us about budget allocation
Is it better to spread your investment across multiple teams or pour all your resources into one perfectly aligned partner?
Big sponsor or small sponsor? Why smart brands back agencies, not assets
New sponsors often fall into the trap of believing that bigger automatically means better. The instinct is to partner with the most recognisable team or event the budget allows, to buy into scale, prestige, and visibility. But in sponsorship, size does not equal success.
Big-name rights holders deliver reach and enhanced stature, but they rarely produce results without...
