Sports

Why Barcelona’s growth puts pressure on Spotify to renegotiate

Why Barcelona’s growth puts pressure on Spotify to renegotiate

Jul 29, 2025 |

In 2022, FC Barcelona struck what looked like a lifeline deal with Spotify: €60 million per year for shirt sponsorship and another €5 million annually for naming rights to the Camp Nou during renovation. For a club deep in financial crisis, the partnership with Daniel Ek’s audio giant was both timely and innovative. But now that Barcelona have got themselves to shore as it...
Amazon’s UEFA deal reminds us where women’s football is headed

Amazon’s UEFA deal reminds us where women’s football is headed

Jul 25, 2025 |

Amazon has extended its partnership with UEFA Women’s Football through 2030, covering the UEFA Women’s Champions League, Women’s EURO 2029, and youth competitions such as the U19 and U17 Championships. The agreement maintains Amazon’s role as official online retail sponsor, following initiatives like the 2023 launch of the Women’s Champions League’s first online store and...
Will DR Congo’s reported €40m deal change football sponsorship?

Will DR Congo’s reported €40m deal change football sponsorship?

Jul 18, 2025 |

The Democratic Republic of the Congo is reportedly close to finalising a €40–46 million sponsorship agreement with FC Barcelona. It’s a move that would place the Central African nation’s “Heart of Africa” tourism branding on the club’s training and warm-up kits for both men’s and women’s teams. What does this kind of deal signal for the world of football sponsorship? ...
Data driven sposnsorship