Sports

Beyond impressions: Measuring sponsorship ROI in real sales

Beyond impressions: Measuring sponsorship ROI in real sales

May 5, 2025 |

Sponsorship ROI. It’s the one thing that matters most to a CFO and the one thing the sponsorship industry has struggled to prove for decades. For decades, return on investment in sponsorship has been defined in terms of visibility. Logo impressions, media equivalency scores, brand recall. All are useful in their own right, but all are limited when used to prove...
Is the IPL the world’s most underrated sponsorship opportunity?

Is the IPL the world’s most underrated sponsorship opportunity?

Apr 22, 2025 |

Opinion: Vipul Londhe, Luscid. "The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone global. What began as a regional phenomenon is evolving into one of the world’s most powerful commercial sports leagues, with growing international viewership and sustained brand interest. Smart marketers are recognising the long-term...
Data driven sposnsorship