Why Barcelona’s growth puts pressure on Spotify to renegotiate

In 2022, FC Barcelona struck what looked like a lifeline deal with Spotify: €60 million per year for shirt sponsorship and another €5 million annually for naming rights to the Camp Nou during renovation. For a club deep in financial crisis, the partnership with Daniel Ek’s audio giant was both timely and innovative. But now that Barcelona have got themselves to shore as it were, that lifeline is no longer needed. So, where does the partnership go from here?

A changed club, a changed value