The London Marathon Sponsorship Report

The London Marathon provides an excellent opportunity for sponsors to mirror its values of commitment, endurance, and going beyond. Sifan Hassan and Kelvin Kiptum placed first in the women’s and men’s elite races, in what was regarded as some of the highest-quality line-ups the events have ever seen. All the while, the partners used their products and services to try and enhance the sporting experience. Below, we assess how effectively these partnerships were leveraged to benefit both parties.

As the official water sponsor of the race, Buxton was responsible for replenishing runners at heavily branded water stations. It provided 100% recyclable bottles that were collected at numerous drop zones and then taken to be recycled.