The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League came to fruition.

It all began in February 2020, with a phone call that would set the wheels in motion. Jon Mackenzie, representing Brentford FC's Commercial team, reached out to PensionBee. The proposal was simple yet intriguing: a partnership that would unite the world of pensions with the fervor of football. While the connection might not have been immediately evident, the local ties between PensionBee and Brentford FC added an element of serendipity to this initial contact.