How sponsorship is helping Infosys win the AI race

When an industry experiences significant innovation, fierce competition emerges as companies vie to become the dominant player. In such scenarios, sponsorship consistently is a go-to strategy for delivering brand propositions rapidly and at scale. This has been evident in the beverage sector with the rise of non-alcoholic brands, and it's now equally true for the technology industry as they race to become the leading provider of AI solutions.

A prime example is Infosys’ sponsorship of Tennis Australia, which has evolved over seven years into a showcase for cutting-edge AI applications. At the Australian Open 2025, Infosys unveiled a suite of AI-driven innovations that elevate the fan experience and underline its leadership in generative AI technologies.