Premier League gambling ban to cut average sponsorship value by 38%

The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published this week in The Sponsor. The latest Premier League Fair Market Sponsorship Values report warns that some clubs could lose more than half of their current front-of-shirt sponsorship income overnight.

Clubs like AFC Bournemouth are among the most exposed. The club's reported £6.1 million-a-year front-of-shirt deal with gambling sponsor BJ88 is 49% above fair market value. When the ban takes effect, Bournemouth, along with the ten other Premier League clubs with gambling sponsors, will struggle to secure non-gambling partners willing to match the current figures.