Arsenal’s sleeve sponsorship asset set to reach £20m as Visit Rwanda deal ends

Arsenal's sleeve sponsorship agreement with the Rwanda Development Board will end at the close of the 2025 to 26 season. The decision follows months of fan-led protest and growing pressure around the partnership, which had become increasingly difficult for the club to defend publicly.

With the news now confirmed, attention now shifts to what the sleeve is worth and why Arsenal are positioned for a substantial commercial uplift.