Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

What the UFC’s ‘best sponsorship year ever’ tells us about the present opportunities and risks in combat sports

What the UFC’s ‘best sponsorship year ever’ tells us about the present opportunities and risks in combat sports

Mar 2, 2023 |

In their full-year 2022 earnings call, parent company Endeavour expressed that the UFC had posted its “best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S.” The UFC’s sponsorship success connects to the broader proliferation of combat sports in public view and sustained demand for live...
Data driven sposnsorship