Axi’s Hannah Hill on Manchester City, brand ambassadors and ROI

When Axi, the global online trading platform, partnered with Manchester City in 2020, the objective was clear: build awareness in new territories, strengthen trust in existing markets, and deliver unique value to clients and partners. Five years later, the partnership has become central to the brand’s marketing strategy, generating standout content, premium experiences, and measurable returns.

“In such a competitive industry, we needed a strategy that would allow us to cut through the noise,” says Hannah Hill, Head of Brand and Sponsorship at Axi. “The Manchester City partnership has done exactly that.”